How the Los Angeles Rams increased ticket sales by 60% with RCS business messaging

Sports & Entertainment

RCS Business Messaging

First in the U.S.

The Los Angeles Rams became the first U.S. sports team to launch a marketing campaign using RCS business messaging — partnering with Clerk AI, Google, and Verizon to transform routine SMS into an interactive fan experience.

Overview

The Los Angeles Rams became the first U.S. sports team to launch a marketing campaign using RCS business messaging. Clerk AI partnered with the Rams, Google, Verizon, and other carriers to transform a routine SMS blast into an interactive fan experience.

Campaign Objectives

The campaign aimed to achieve three key goals:

Increase fan engagement with team communications
Boost awareness of upcoming games and events
Drive ticket sales more effectively through mobile outreach

The organization selected the 2025-2026 season schedule release as the optimal moment to test RCS business messaging against traditional SMS.

Testing Methodology

Clerk AI conducted a controlled A/B test comparing two approaches:

SMS Control Group: Standard text with a Ticketmaster link
RCS Test Group: Immersive, interactive message for RCS-capable devices and carriers

Rich Messaging Design

The RCS campaign delivered several enhanced elements:

Verified, branded messaging from an official Los Angeles Rams account
Rich carousels featuring swipeable game matchups with visuals and dates
One-tap action buttons directing fans to specific Ticketmaster pages

Behind the scenes, the platform ensured interoperability across devices and carriers, verified the agent with Google, and configured UTM tracking for accurate attribution.

Results & Impact

The campaign demonstrated significant improvements across every metric:

60% increase in ticket sales compared to the SMS control group
20% higher click-through rate
70% uptick in fan engagement
Extremely low opt-out rates

RCS consistently outperformed SMS across all fan cohorts, including previously disengaged audiences.

Broader Implications

The Rams' campaign showcased how rich business messaging can transform organizational communication strategies. It demonstrated that interactive, trusted communications delivered through native messaging channels can drive measurable business outcomes across industries beyond sports.

“What I'm most excited about with the partnership with Clerk AI is the ability to create rich conversations. Clerk AI gives you a new way to do that at a scale that is really important.”
Kathryn Frederick
CMO, Los Angeles Rams